Etsy’s New Ads Will Have You Crying Over Your Handmade Holiday Presents

Noella Bamigbola

In a recent ad created by Etsy, a popular online marketplace for unique and creative goods, it featured families being able to give each other personalized gifts during the holiday season. This ad differed from their past ads in that it was based on narration versus its past product-driven ads.

This ad is timely and relevant in how it deals with themes surrounding the COVID-19 pandemic. Due to these circumstances, families are not able to get together for the holiday season. The first ad featured grandparents feeling upset due to not being able to see their grandson during Christmas. Because Etsy allows people to sell personalized goods, the grandson was able to electronically exchange a unique and handcrafted gift to his grandparents.

For many, the holiday season is a huge opportunity to share gifts with one another, and Etsy is a unique marketplace which allows people to send special gifts that leave a lasting impact. The second clip featured a young girl with a unique name unable to find a necklace with her name on it. Her mother was able to find a piece of jewelry with the daughter’s name engraved on it which made her daughter so happy.

Consumers are looking for thoughtful gifts during the holidays, and Etsy is able to be that outlet for many potential customers. This company was able to successfully bring the aspect of personalization in gift-giving. They used emotion to convey how the holidays can be a tough time during a pandemic and how small, meaningful gifts can simply brighten someone’s day.

Overall, this ad is highly effective in showing how Etsy is different from other online stores. This ad appeals to consumers by using emotional appeals to illustrate events which happen to people all around the world.