Why Advertising?

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Agency Roles:

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Account Director

The account director is the liason between the client and the agency.

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Creative Director

The creative director takes the strategy and turns it into a “Big Idea” in terms of creative messaging.

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Research Director

The research director is tasked with learning as much as possible about the client, its competitors, and its consumers.

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Graphic Designer

Graphic designers create visual concepts, by hand or using computer software, to communicate ideas that inspire, inform, or captivate consumers.

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Project Manager

The project manager is largely in charge of internal communications within the agency.

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Art Director (Designer)

The art director works with the creative director and copywriter to create the images and graphics for the actual creative executions.

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Media Planner

The media planner decides what media is most efficient and effective to get these messages out to the target consumer. 

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Web Designer

Web designers conceptualize, design and create websites based on client needs.

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Account Planner (AKA Strategist) 

The strategist takes the research and discovers the key insights.

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The copywriter is a skilled writer. 

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Community Manager

Community Managers are responsible for managing, engaging and growing an organization’s online community to build brand awareness and loyalty.

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Producers bring together all the different resources needed to bring the creative ideas to life.