Find Your Path
So you're interested in advertising but you want to learn more. Find out about the journeys of students into advertising and read their advice. Learn more about if this is the right path for you.
For more information on qualities to be successful, responsibilities, classes to take, and resources for each agency role, click on the image!
The account director is the liaison between the client and the agency.
The art director works with the creative director and copywriter to create the images and graphics for the actual creative executions.
Community Managers are responsible for managing, engaging and growing an organization’s online community to build brand awareness and loyalty.
The copywriter is a skilled writer.
The creative director takes the strategy and turns it into a “Big Idea” in terms of creative messaging.
Graphic designers create visual concepts, by hand or using computer software, to communicate ideas that inspire, inform, or captivate consumers.
The media planner decides what media is most efficient and effective to get these messages out to the target consumer.
The project manager is largely in charge of internal communications within the agency.
Producers bring together all the different resources needed to bring the creative ideas to life.
The research director is tasked with learning as much as possible about the client, its competitors, and its consumers.
The strategist takes the research and discovers the key insights.
Web designers conceptualize, design and create websites based on client needs.
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