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The account director is the liason between the client and the agency.
The creative director takes the strategy and turns it into a “Big Idea” in terms of creative messaging.
The research director is tasked with learning as much as possible about the client, its competitors, and its consumers.
Graphic designers create visual concepts, by hand or using computer software, to communicate ideas that inspire, inform, or captivate consumers.
The project manager is largely in charge of internal communications within the agency.
Art Director (Designer)
The art director works with the creative director and copywriter to create the images and graphics for the actual creative executions.
The media planner decides what media is most efficient and effective to get these messages out to the target consumer.
Web designers conceptualize, design and create websites based on client needs.
Account Planner (AKA Strategist)
The strategist takes the research and discovers the key insights.
The copywriter is a skilled writer.
Community Managers are responsible for managing, engaging and growing an organization’s online community to build brand awareness and loyalty.
Producers bring together all the different resources needed to bring the creative ideas to life.