electives to take:
CORE ADVERTISING CLASSES:
In Introduction to Advertising, you’ll learn the basics of brand promotion, agency roles, and how advertising relates to various aspects of society.
Research Methods is all about qualitative and quantitative research methods used in advertising. You'll learn how to conduct surveys and interviews.
Advertising and Brand Strategy teaches you about consumers and how you can connect them to the brand.
Consumer Insights is very similar to ADV283, but now you learn how to gain insights in terms of strategy.
Content Creation is all about the creative side and how to turn strategy into creative execution.
Innovation in Advertising teaches you how to learn about the consumer through digital advertising.
Audience Analysis teaches you how to take numbers, and turn them into insights.
The Sandage Project is the last course. Structured like a real agency, you'll work with a client to produce real work.