account PLANNER
(AKA: PLANNER, STRATEGIST)
Roles & Responsibilities
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What is an Account Planner?
The strategist is the connection between research and creative. Strategy takes the information that the research director has uncovered and determines what the key insights are from that research. From these key insights, the strategist creates a strategic approach and main message for the campaign. Strategists are good problem solvers and are able to see the big picture in the research.
Classes to take:
- ADV 283
- ADV 284
- ADV 478
- ADV 483
Resources for future Account Planners:
- Professor ________
- website
- website
ARTICLES ON VERGE:
